Event Artwork - Porsche

Event artwork created for the launch of Porsche’s new all electric ‘Macan’.

Brief: The client wanted an ambient artwork that acted as a strong visual environment but didn’t take too much attention away from the cars. 

Approach: The idea was to focus mainly on colour and soft animation for the artwork. I took various colours from the Porsche brand book and used them to create flowing gradients that slowly transformed. The looping 10 minute artwork has a colour spectrum that is constantly changing, mimicking the feeling of the cars taking a journey through different landscapes and environments.