Amsterdam Dance Event 2025

Animation style and large-scale artwork created for Amsterdam Dance Event 2025.

Brief: The project was split into two different tasks, the first being the creation of an animation style that could be used for various marketing assets, with the key being that it was very versatile and could display lots of different artists works.

The second task was to create a large scale artwork that would take over the space on the night of the events at Nxt Museum in Amsterdam.

Approach: For the marketing task, I approached the project by experimenting with an animation system that could be used to showcase lots of different works and keep information quick and easy to consume. I came up with the solution of using fast moving swipes that would mimic the feeling of scrolling on Tiktok.

For the artwork, I kept this same concept of this feeling of swiping, but instead of swiping through artists work you would be moving soft ambient shapes around an ever changing grid. The goal was to create natural soft forms that created an environment in the space that was energetic but not over powering.

Assets: The marketing assets were used for a full online campaign, featuring on social media and the Resident Advisor website. The artwork was used as a spatial takeover for 3 nights of events at Nxt Museum in Amsterdam.