Higher or Lower - Chicken Shop Date

Visual Identity and original quiz feature created for Youtube channel Chicken Shop Date.

Brief: Utilise Instagram’s interactive features to create a playful game.

Concept: Turn the act of learning into a interactive quiz. The game presents viewers with multiple facts with obscure values and they must decide which is higher or lower. The questions are specifically designed to tap into Chicken Shop Date’s cult audience and promote key moments from the show.

Assets: The quiz ran multiple times on the Instagram account of ‘Chicken Shop Date’.