OOH & Exhibition Campaign for Life in a Different Resolution by Random International

OOH and exhibition campaign created for the artist group ‘Random International’.

Brief: Create a fast a dynamic OOH campaign that highlights Random International’s artistic practice. Additionally, create a series of designs and animation elements for the exhibition itself.

Approach: For the OOH campaign, the key idea was inspired by the artworks of Random International. Their practice is all about a collaboration of human and machine - often at times trying to discover how machines see humans. I therefore ideated a concept where the campaign itself was from the machines perspective, asking the viewer questions of identity, life and ‘the self’.

Assets: The campaign ran as physical and online media around the Netherlands. The in museum assets were created as visual elements throughout the exhibition, as well as visuals for the opening event.