Exhibition Identity - Realtime

Exhibition created for new media art showcase ‘Realtime’ at Nxt Museum in Amsterdam.

Brief: Create a visual identity for ‘Realtime’ that can be easily used across all online and in museum assets and reflects the research driven practise of the participating artists.

Approach: I decided to use the visual aesthetic of user interfaces for this identity. From Blender to Adobe, all design tools have their unique look.

The decision to do this was based around the research and ‘work in progress’ style of the exhibition, the artworks wouldn’t be polished sculptures, but in-depth insights into topics of the future of humans and technology. I wanted the exhibition identity to represent this, almost as if the viewer is looking at the computer screen of the artist.

Assets: The visual identity started as a digital and OOH campaign and expanded to various exhibition elements. The exhibition assets are digital whiteboard that allow the viewer to explore the various research avenues of the artists work.