Visual Identity - Stage IX

Visual identity created for Netherlands based immersive art residency programme ‘Stage IX’

Brief: Create a unique and distinct identity that represents all things digital and immersive.

Concept: Combine the hard geometric aesthetic of a digital pixel with the soft curved edges of natural forms. The overall idea for the identity was to build imagery using a pixel grid, so all shapes, logos and imagery would be build from one core grid. This grid was then softened with the use of rounded edges, making the identity structured and systematic, but with flowing natural forms.

The identity’s concept stems from a desire to highlights the duality of immersive art - the technical and the emotional.

Assets: The identity has been turned into multiple online and offline assets for all round marketing and advertising needs.